Ad, Article or Both Understanding Native Advertising

Native advertising can be lucrative for both brands looking to boost their sales and publishers. But it’s a form of marketing that’s often not well understood and, for many, controversial. It’s not traditional advertising and it’s not content marketing – so, what exactly is it? Simply put, native ads are advertisements in disguise, designed to blend in so well with a publication’s content that they seem to be an impartial part of the publication. There’s no denying the power of native advertising – one study showed that they are viewed 53 percent more frequently than traditional digital ads. However, they also bring up ethical concerns that may give you pause. Types of native advertising You’re probably familiar with some forms of native advertising: articles labeled â€Å"sponsored content,† â€Å"brought to you by†¦Ã¢â‚¬  and more. However, the definition actually stretches further. The whole point of native advertising is to blend in and match the form of the content surrounding it, so it can be a bit tricky to some spot native ads â€Å"in the wild.† Don’t let the camouflage confuse you -– here’s a field guide to some common forms of native advertising, as defined by the Internet Advertising Bureau (IAB): In-feed units This content shows up in a stream, blog or news feed as if it were part of the publisher’s original content, but it’s actually sponsored content. Recommendation units These paid content recommendations appear at the end of an article you’ve just read, usually under the heading â€Å"You may also like† or â€Å"Suggested for you†. One of the first and most popular types of native advertising, paid search ads will appear at the top of a user’s search results, both on the major search engine sites as well as an individual website’s search. In-ad with native elements These native ads look like traditional ads, but they’re contextually relevant to the publisher. For example, a website for user-submitted beauty product reviews might contain ads for a specific brand of makeup. Promoted listings Promoted listings are a bit like paid search ads, except they appear on ecommerce sites. These listings show up first on a category page. Custom ads A bit of a catch-all term, custom ads include any contextual ads that don’t fit the other five categories. Is it ethical? While they can be highly effective in engaging potential customers, one of the key concerns surrounding native advertising is the potential for deception. Readers trust that news sources are unbiased and sometimes cannot tell a native ad from true editorial content. While a full-disclosure approach seems like the obvious solution, there’s a reason brands often shy away from it. One study showed five identical versions of a native ad on a website, with the only difference being the disclosure label. Over 39 percent of participants reported that they noticed the ad when it was labeled â€Å"Presented by.† However, only 23 percent noticed it when it was labeled â€Å"Advertisement.† These findings confirm that people tend to ignore ads, but they are drawn to authoritative content. Make it clear Whether you love it, hate it or are just beginning to understand it, native advertising is here to stay. At times, this form of marketing may tread into some murky ethical waters, but it’s possible for brands to take the high road. The key to ethical native advertising is to make it clear to readers that content is sponsored.

The Free Radio Essay Example

The Free Radio Essay Example The Free Radio Paper The Free Radio Paper as mentioned earlier the free radio is only an issue with the attraction Ramani had to the Thiefs widow Soon after the dream radio was first mentioned , Ramani and the Thiefs widow were married , and then I understood everything. The narrator understood that the Thiefs widow required Ramani to undergo this operation for her hand in marriage. As we all know reproduction is a divine thing, imperative to the continuation of the human race, the old widow is seen to corrupt this as the narrator suggests that she is starving her children for days for a simple rickshaw ride. Her five brats seems too large, vulgar a number of seemingly unloved children taken care of by one widow of vile nature. If one stretches ones imagination perhaps Salman Rushdie is suggesting to be wary of women, depicting the dire consequences that foolish men face , just as Ramani had to face nasbandi because of his limited perspective , only looking at what he had to gain the hand of the thiefs widow where on hindsight he lost not only his manhood but much of his sanity as he deceived himself with the new fantasy of the free radio, and with that , a humiliating act which Ramani put up publicly which simply ended in further misery with the realisation that there was no radio. The free radio is a perfect symbol of delusion and self deception, the ability to think clearly is instrumental to separating humans from lower forms of animals, a failure in our system however is demonstrated in Ramani where he adjusts his thinking so much that he deceives himself for almost a year His young body was being poured into that space between his ear and his hand by a mighty and impossible act of will. Once he receives his radio everything would be made worth while. However one does not dispute Ramanis happiness during that year when his rare quality of total belief in his dreams allowed him to lead a happy life- A happiness which could not be explained by the supposed imminence of the transistor However in the end, this further humiliation contributed to his decision to leave the village. It is also interesting to note that with his departure, he follows his original true dream and ambition of being a bollywood star in the city and how this dream is juxtaposed against the pseudo fantasy of the free radio, however this bollywood star ambition can also be interpreted as comparable to the free radio , a further assault on the inability Ramani has to embrace reality and deal with failure. I remember the huge mad energy which he had poured into the act of conjuring reality. From the delusional effects the free radio has and noting the context at the time we can infer that the free radio has been used as a tool to criticize the Government , as mentioned earlier the white caravan and nasbandi, family planning was genuine and was going around India at the time that Rushdie wrote the story, the encouragement of men to give up their manhood in national interest, granting free radios in appreciation, often times these were empty promises of politicians vying for power. Through the use of this policy and the free radio, Rushdie demonstrates the utter humiliation and suffering these men have to endure after sacrificing their manhood in national interest, Rushdie allows readers to see the incompatibility of the free radio as compensation for an operation so humiliating and daunting as nasbandi. Through Rushdies use of diction and utilisation of an elderly narrator, readers feel disappointed as men like Ramani seemed to have been hoodwinked, deceived into taking part in something they did not want to and had little idea of the consequences of their actions. Another point to suggest a criticism of politics and the government are the semi political armband youths who flatter Ramani initially but eventually show their true self Ram was frogmarched out by his drinking-chums Ram is seen to foolishly trust and believe in these men who filled his head with dreams and in the end, just as he is with the free radio symbolising the government, he is forsaken, betrayed. Salman Rushdie also suggests that now, nobody adheres to advice from the elderly. This is seen in the beginning But who listens to the wisdom of the old today? The choice of utilising Teacher Sahib as the narrator is key to us seeing his perspectives and how if only Ramani listened to teacher Sahib -the elderly, everything would be fine as he slowly gained in stature and wisdom. Even the name of the narrator teacher Sahib suggests that he knows more and is a respectable figure. The free radio acts as a catalyst for his spite for the thiefs widow and we see all his negative feelings towards her and works as a base for readers poor first impression of the thiefs widow, but more importantly the radio, symbolically negative allows readers to see the true care and concern teacher Sahib has for Ramani as only he is against the free radio and its terrible nature. This further encourages readers to trust and believe in teacher Sahib and understand the message being suggested that respecting and listening to the generally wise and experienced elderly is the correct path to safety. Also towards the end of the story Maybe the views of the old can be discounted now, and if thats so , let it be. This martyr like sentence garners pity and sympathy readers have towards teacher Sahib who although tried his best could not save the foolish Ramani who refused to listen and heed warnings from him. This again emphasises the point of respecting the elderly. In conclusion, the free radio may seem simplistic in the story, a mere gift from the Government, but in reality it has been developed extensively . Through diction , sentence structure , and most importantly the use of the free radio as a symbol in moving the plot along , the free radio not only represents the delusional sentiments of Ramani , the wickedness of the widow but these symbols it takes on of escapism , achievement and loss , restriction of sex , delusion , deception all work together to emphasise the authors messages of importance of being realistic , wary of the consequences of ones actions, negligence of the opinions of the aged and most importantly the criticism of the government.

Freedom of Self as mentioned in Quran Term Paper

Freedom of Self as mentioned in Quran - Term Paper Example afs, and within the Quran it has been used 255 times, plus NAFSUN 61 times and in other forms ANFUSKUM 49 times, NAFSENE 40 times and NAFASUN 14 times. The term has several meanings, and often Islamic scholars have argued that it refers to the personality of a person. In addition, other scholars have attributed its meaning to ‘intellect’, ‘knowledge’ and ‘mind’. However, its reference to the ‘self’ is perhaps the intuition behind this paper. The self as perceived in the Quran is free, and freedom is an absolute part of the self, and even though it functions in the realms of nature, its actions moves from its own nature and is not derived through natural causes. Steiner and Michael (147), human beings operations can be intuitively thought of as transcending the laws of materialism. Further, the Quran bequeaths the human self to be free and sense a pointer to the reason which compels the self to act as a moral agent. Functions and responsibilities do not have a meaning for a man if they are entirely determined. If the self were not thought of as free, then it would be mindless to the demands of ‘ought’ and would respond only to the demands of ‘must’, and in a sense the responsibility arises from its sense of freedom: it is capable of leading a moral life only because it is free. This view implies that the self has a real choice of freedom, and has the ability to decide on any of the options that are available to it, and responsibility for its decision rests entirely on it. Obviously, the self does not enjoy absolute and unlimited freedom, as the freedom is controlled within the conditions under which it derives its existence. The self abides under the aforementioned restraints; however, the self flourishes only in the atmosphere of liberty. In a highly controlled society, its realms of activities may be subject to rising decline and such a society discourages every manner of self-expression and discourages liberty. Under such conditions,